Little Black Book – Following a global review driven by the US agency consulting R3 for Danone, BETC and Havas Creative have won the communications of the global brands of the group, operating in all countries for their three categories: Waters, Essential Dairy & Plant, Specialized Nutrition. The portfolio includes Danone, Activia, Actimel, Danonino, Alpro, Yopro, Evian, Volvic, but also a number of local brands. BETC and Havas Creative were already handling early life nutrition (Aptamil, Blédina, Gallia, Cow&Gate) and remain the agency for Specialized Nutrition.
This global creative agency review started in October with a long-list of 10 agencies selected by Danone. At the end of October 2022, a RFI process including detailed cases led to a short-list of four candidates. A chemistry meeting was held end of November. Only three networks, Wunderman Thompson, BBDO and BETC with Havas moved to the next stage and got briefed beginning of January on three strategic and creative exercises. The presentations occurred around the 11th of February 2023. Discussions about the operating model went on afterwards and BETC and Havas Creative came out as the final winner.