Ogilvy, BBH, TBWA, nine others in four categories make the final round.
SINGAPORE – Singtel has announced the shortlist for its creative-agency review, which began in October.
The company said it will adopt a lead-agency model, and shortlisted a total of 12 agencies in four categories:
- Strategic Brand Lead: Incumbent Ogilvy & Mather, BBH and TBWA
- B2B specialist: Gyro, Iris and OgilvyOne
- Social & content specialist: Dentsu Mobius, Goodstuph and Havas Media
- Creative production specialist: Craft, EG+, Hogarth and Williams Lea Tag
The entire process is expected to conclude in approximately 12 weeks, according to pitch consultant R3.
The brand reports receiving “overwhelming interest”.