R3 Co-founder and Principal, Greg Paull, led a webinar session for the Association of National Advertisers (ANA) Digital & Social Committee on Clubhouse, the latest social media app to take the world by storm.
Clubhouse is an invitation-only audio-chat networking app available only on iOS. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, Greg shared how Clubhouse has combined key social platform trends to create the app for the next generation. Greg also discussed the growth potential for the app, what this means for marketers, case studies and how it stacks up against competitors like TikTok, Snapchat and Instagram.
Ben Quigley, Senior Director Pro Customer Experience at The Home Depot and Brad Feinberg, North America VP of Media & Consumer Engagement at Molson Coors, were notable facilitators during the session.