R3’s Dave Edwards, EVP of Global Business Development, led a webinar session at an Association of National Advertisers (ANA) Agency Relations Committee meeting on the importance of agency partnerships are to marketers and how essential these partnerships are for producing innovative campaigns and brand awareness.

This session highlighted how during COVID-19, agency partnerships were more important than ever. Dave shared topics related to engaging agencies during COVID, how to work with agencies remotely, issues agencies are facing, changing agency models, what agencies can bring to the table if leveraged well, and what a strong client-agency partnership looks like.