Following a multi-agency pitch, appliance maker Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA. The remit includes all paid-media duties (planning, buying and digital) for all of Electrolux’s brands, which include Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi. One estimate puts annual billings at US$60 million. Campaign understands that Mindshare was the incumbent in Southeast Asia and participated in the pitch, which was run by R3. Various other agencies handled the business in the MEA region.

Read the full article at Campaign Asia