Adweek Wire – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the Incorporated Society of British Advertisers (ISBA) for 2024. In this supportive role, R3 will provide best practice, training, and resources to the ISBA related to improving the effectiveness and efficiency of marketing investment in areas like agency management, organisational transformation, and the impact of Generative AI on performance and fees.

“The marketing procurement community are at the front lines of driving marketing performance, and we look forward to further supporting their needs as a group and as individual practitioners,” says Greg Paull, Co-founder & Principal, R3.

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