The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their global creative business, and the winner has not yet been announced. Among Ford’s larger global review, Wieden & Kennedy recently won a project-based assignment for the auto maker to help launch a US brand campaign in October. Several global airlines also have accounts in review. United Airlines kicked off a review of their global digital and media business, while Publicis Groupe & VCCP won Cathay Pacific’s first pitch in over 25 years, led by R3.
For a full list of accounts in review this month, see below:
US$400m
Consultant
None
Incumbent
Scholz & Friends
Heimat
MRM
Heimat
MRM
Participating Agencies
Scholz & Friends
Heimat
MRM/McCann
Havas
Publicis
In Review
US$200m
Consultant
None
Incumbent
WPP
Participating Agencies
Undisclosed
Wieden + Kennedy
WINNER 
US$100m
Consultant
None
Incumbent
Wavemaker
Wunderman
Wunderman
Participating Agencies
Undisclosed
In Review
US$69m
Consultant
None
Incumbent
Spark Foundry
Participating Agencies
Undisclosed
Horizon Next
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
T3
WINNER
US$50m
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
Incumbent
McCann WorldGroup
UM
UM
Participating Agencies
Undisclosed
Publicis Groupe
WINNER
VCCP
WINNER
US$50m
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
WPP
WINNER
US$30m
Consultant
Incumbent
Public Works
Participating Agencies
Undisclosed
Argonaut
WINNER
US$20m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
FCB
WINNER