The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing their agency models. Beauty brands have had an active month, with Coty in the midst of an R3-led creative review in China, while Avon recently awarded their global digital business to The&Partnership. In the travel sector, United Airlines has kicked off a global media and digital review, and Singapore Airlines is in the midst of an R3-led global creative, media and digital review. The biggest review this month saw Samsung TV’s global creative business go to Leo Burnett.
For a full list of accounts in review, see below:
US$1,000m
Consultant
None
Incumbent
adamandeve
Participating Agencies
Undisclosed
Leo Burnett
WINNER
US$700m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Grey
WINNER
J. Walter Thompson
WINNER
Casanova//McCann
WINNER
Publicis
WINNER
US$150m
Consultant
Incumbent
JWT
MediaCom
MediaCom
Participating Agencies
Undisclosed
VCCP
WINNER
Wunderman
WINNER
Doremus
WINNER
Edelman
WINNER
H+K Strategies
WINNER
Mirum
WINNER
VCCP Retail
WINNER
Geometry
WINNER
MediaCom
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Proximity
WINNER
BBDO
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
The&Partnership
WINNER
US$40m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Golin Hong Kong
WINNER