This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand work for T-Mobile in the US after a recent review. Publicis Seattle, which has been the mobile giant’s AOR for more than ten years (and did not participate in the review) retained its AOR status and a portion of the business. Starbucks also put its creative business in review for EMEA, awarding the account to Iris, whose first work for the brand will run early next year across 41 markets. Ulta Beauty reviewed both its creative and media business in the US, with McCann NY and Mediahub winning the business, respectively.
For a full list of this month’s reviews, see below.
US$800m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Mother
WINNER 
US$500m
Consultant
None
Incumbent
Carat
Starcom
Starcom
Participating Agencies
Undisclosed
In Review
US$200m
Consultant
None
Incumbent
McCann
Participating Agencies
Undisclosed
McCann
WINNER
Mediahub
WINNER
US$200m
Consultant
None
Incumbent
Campbell Ewald
Participating Agencies
Undisclosed
Droga5
WINNER
US$200m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
iris
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Y&R New York
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Accenture Interactive
WINNER
US$100m
Consultant
None
Incumbent
Carat
Participating Agencies
Undisclosed
MediaCom
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
CHI & Partners
WINNER
US$50m
Consultant
Incumbent
CP&B
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
Incumbent
Mindshare
Participating Agencies
Undisclosed
In Review
US$30m
Consultant
Incumbent
J. Walter Thompson
Participating Agencies
Undisclosed
In Review