In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands and AB InBev appointed a range of agencies by region, headed by a new appointment of Dentsu Aegis’s Vizeum in the US.    

 

See the details of these and other wins below.

US$1000m
Media Global |
Consultant
None
Incumbent
Initiative
MEC
Participating Agencies
Undisclosed
Mediabrands
WINNER
US$800m
Media Global |
Consultant
None
Incumbent
Mediacom (US)
Multiple (International)
Participating Agencies
Undisclosed
Vizeum (US)
WINNER
Mediacom (LATAM)
WINNER
Spark (North Asia)
WINNER
PHD (Australia - South Asia)
WINNER
US$500m
Media Europe |
Consultant
None
Incumbent
MediaCom
Mindshare
360i
Participating Agencies
Undisclosed
In Review
US$500m
Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$233m
Media Global |
Consultant
None
Incumbent
MEC
Participating Agencies
Undisclosed
In Review
US$200m
Creative United States |
Consultant
None
Incumbent
KBS
Participating Agencies
Undisclosed
In Review
US$200m
Creative United States |
Consultant
None
Incumbent
Grey
Participating Agencies
Undisclosed
Laundry Service
WINNER
US$80m
Media United States |
Consultant
Incumbent
Spark
Participating Agencies
Undisclosed
In Review
US$72m
Creative Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$50m
Creative APAC |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
FCB
WINNER
US$50m
Creative United States |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$30m
Creative Digital Singapore |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$20m
Social APAC |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Zeno Group
WINNER