This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive accounts in review, including Citroën’s global creative account and Next EV Auto’s R3-led social media review in China.
For these and other wins, see below:
US$400m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Grey and Mediacom
WINNER
US$400m
Consultant
None
Incumbent
Blue 449
Participating Agencies
Publicis Media
Interpublic
Havas
Dentsu Aegis
MediaCom
WINNER
US$100m
Consultant
Incumbent
Hill Holliday
Dentsu
Mindshare
Dentsu
Mindshare
Participating Agencies
Undisclosed
Heat
WINNER
m/SIX
WINNER
Wunderman
WINNER