This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New Balance review, it was digital agency VML that outperformed all other creative agencies to win as a Global AOR. This is one of the rare times that a digital-centric agency has taken this size and depth of global business – and it should send a warning message to all.  

See the details and other wins below.

US$2,500m
Media Asia Pacific | Europe |
Consultant
None
Incumbent
Zenith
Mediacom
Participating Agencies
Undisclosed
In Review
US$1,000m
Media Canada | United Kingdom | United States |
Consultant
None
Incumbent
Initiative
Zenith
MEC
Participating Agencies
Undisclosed
In Review
US$1,000m
Media Global |
Consultant
None
Incumbent
Zenith
Participating Agencies
Undisclosed
Zenith
WINNER
MediaCom
WINNER
US$400m
Media Canada | United States |
Consultant
Incumbent
OMD
Participating Agencies
Undisclosed
In Review
US$300m
Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Vizeum
ZenithOptimedia
MullenLowe MediaHub
WINNER
US$100m
Creative Global |
Consultant
Incumbent
Arnold
Participating Agencies
Undisclosed
VML
WINNER
US$50m
Creative Global |
Consultant
Incumbent
BBH
Participating Agencies
Undisclosed
In Review
US$50m
Creative Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Interone China
WINNER
US$20m
Media South East Asia |
Consultant
None
Incumbent
MEC
ZenithOptimedia
Participating Agencies
Havas Media Malaysia
WINNER
US$30m
Creative Digital United States |
Consultant
None
Incumbent
S3
Participating Agencies
Undisclosed
M&C Saatchi LA
WINNER
US$20m
Creative Vietnam |
Consultant
Incumbent
N/A
Participating Agencies
Undisclosed
In Review
US$20m
Digital China |
Consultant
Incumbent
Undisclosed
Participating Agencies
sobar China
Jung von Matt
Cheil Greater China
WINNER