This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected to roll out in 2017. New Balance also sought out a new global creative relationship in an R3 led review, parting ways with six-year incumbent, Arnold. Several food giants also underwent reviews this month, including Del Monte, General Mills, and COFCO. 

For details of these and more, please see below: 

US$700m
Creative United States |
Consultant
None
Incumbent
McCann
Saatchi & Saatchi
Fallon
72andSunny
J. Walter Thompson
Wieden+Kennedy
Participating Agencies
Undisclosed
In Review
US$500m
Media United States |
Consultant
None
Incumbent
Mindshare
Participating Agencies
Undisclosed
Horizon Media
WINNER
US$200m
Media China |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Carat China
WINNER
US$100m
Creative United States |
Consultant
None
Incumbent
Juniper Park\TBWA
MRY
Participating Agencies
Undisclosed
Epsilon
WINNER
US$100m
Creative Global |
Consultant
Incumbent
Arnold
Participating Agencies
Undisclosed
In Review
US$100m
Media Global |
Consultant
Incumbent
OMD
Participating Agencies
Undisclosed
In Review
US$50m
Creative Digital Retail Global |
Consultant
None
Incumbent
Venables Bell & Partners
Participating Agencies
Undisclosed
Vitro
WINNER
US$50m
Media Global |
Consultant
None
Incumbent
ZenithOptimedia
Participating Agencies
Undisclosed
Havas Media
WINNER
US$20m
Social Media Europe |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Digital Visitor
In Review
US$20m
Digital Asia |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
AnalogFolk
WINNER
US$20m
PR United States |
Consultant
None
Incumbent
3PM (PMK-BNC and Weber Shandwick)
Participating Agencies
Undisclosed
FleishmanHillard
WINNER