This month, Apple added two new agencies to their digital roster, bringing on Omnicom’s Critical Mass and Brooklyn based Work & Co globally.
Work & Co was recently featured in a publication as an agency with 0% turnover for 2015.
In other reviews, Mercedes found new media partners in five key markets, and Bank of America switched from WPP to IPG’s Hill Holliday.
For all the details, see below.
US$800m
Consultant
None
Incumbent
DigitasLBi
Optimedia
UM
Optimedia
UM
Participating Agencies
Undisclosed
MEC
WINNER
US$500m
Consultant
None
Incumbent
DDB
Critical Mass
AKQA
Baldwin&
Critical Mass
AKQA
Baldwin&
Participating Agencies
Baldwin&
DDB
Others
In Review
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Critical Mass
WINNER
Critical Mass
WINNER