New technology is making marketing more personable, more relevant and more human. One challenge in this area that confronts marketers is keeping track of what’s available now, understanding what’s new and having a vision of what to expect in the not so distant future.

Having the right knowledge and understanding what has been done in the market successfully is essential for any company looking to embark on a digital journey. Deciding what technology to use, which service providers to partner with and how to roll out new integrations has far more cost and reputation implications and impact on the business thanks to the integrated nature of business and marketing systems.

To help marketers navigate their way, Future40 provides an overview of what’s possible. We reviewed hundreds of technology companies of which we selected 40 that are making real change for their clients. These companies cover 12 broad categories and are in various stages of growth, yet their impact is visible.

With so many companies offering new and emerging technology in marketing, selecting which 40 companies to feature in this book was a challenge.