Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In travel and hospitality, TripAdvisor awarded Mother it’s global creative account, having recently selected Havas Media Group to lead its media strategy, and InterContinental Hotels Group (IHG) has picked the Atlanta-based agency Hothouse as its US creative agency.

US$500m
Media Europe |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Havas Group Media
WINNER
US$300m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Mother
WINNER
US$200m
Media China |
Consultant
Incumbent
GTB
3R
Participating Agencies
Undisclosed
In Review
US$150m
Digital United States |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$100m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
VIRTUE
WINNER
US$80m
Creative United States |
Consultant
None
Incumbent
In-house
Participating Agencies
Undisclosed
The Richards Group
WINNER
US$50m
Media United States |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Initiative
WINNER
US$50m
Creative United States |
Consultant
None
Incumbent
The Escape Pod
Participating Agencies
Undisclosed
O’Keefe Reinhard
WINNER
US$50m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Hothouse
WINNER
US$50m
CRM China |
Consultant
Incumbent
Linksus
Participating Agencies
Undisclosed
In Review
US$40m
Creative Global |
Consultant
None
Incumbent
Opperman Weiss
Participating Agencies
Undisclosed
Engine
WINNER
US$30m
Production Asia |
Consultant
Incumbent
Hogarth
Participating Agencies
Undisclosed
In Review
US$30m
Social Media United Kingdom |
Consultant
None
Incumbent
We Are Social and Ogilvy
Participating Agencies
Undisclosed
We Are Social and Ogilvy
WINNER