Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new partners, with Droga5 named the creative AOR for Allstate, and Aflac solidifying its partnership with Atlanta-based Dagger, which it has worked with since 2016. US Bank has debuted new work with McCann, who won the account from Carmichael Lynch, which has been handling the business since 2015.
US$200m
Consultant
Incumbent
GTB
3R
3R
Participating Agencies
Undisclosed
Simei
WINNER
3R and GDAD
WINNER
US$30m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Havas
WINNER
Arena Media
WINNER