A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership across media channels. Duracell named MediaCom its Media AOR across 32 markets including the US and UK. In China, Unilever handed responsibility for buying of all paid media to WPP, and McDonald’s has selected Publicis Media.

US$300m
Media Global |
Consultant
None
Incumbent
Starcom and MediaCom
Participating Agencies
Undisclosed
MediaCom
WINNER
US$300m
Media China |
Consultant
None
Incumbent
PHD
Participating Agencies
Undisclosed
WPP
WINNER
US$300m
Media China |
Consultant
None
Incumbent
OMD
Participating Agencies
Undisclosed
Publicis Media
WINNER
US$100m
Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
UM
WINNER
US$100m
Creative Media Global |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
WINNER
US$50m
Creative Global |
Consultant
None
Incumbent
Jung von Matt and KKLD
Participating Agencies
Undisclosed
Anomaly
WINNER
US$50m
PR APAC |
Consultant
None
Incumbent
Golin
Participating Agencies
Undisclosed
The Hoffman Agency
WINNER
US$50m
Digital China |
Consultant
Incumbent
Qwom
Participating Agencies
Undisclosed
In Review
WINNER
US$50m
Social North America |
Consultant
None
Incumbent
Edelman
Participating Agencies
Undisclosed
Wunderman Thompson
WINNER
US$30m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
HLK
WINNER
US$20m
Creative United States |
Consultant
None
Incumbent
Cramer-Krasselt
Participating Agencies
Undisclosed
Cramer-Krasselt
WINNER