Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar’s DEG was tapped by Gap as Global Email AOR for the retailer’s Gap, Banana Republic, Old Navy, Athleta, and Hill City brands, while McCann Worldgroup was selected by analytics company SAS as its global brand agency partner.

US$800m
Digital Media Global |
Consultant
Incumbent
Publicis Groupe
Participating Agencies
Undisclosed
In Review
WINNER
US$200m
Creative Global |
Consultant
None
Incumbent
CP&B
Participating Agencies
Undisclosed
In Review
WINNER
US$70m
Media Europe |
Consultant
None
Incumbent
Dentsu Aegis
Participating Agencies
Undisclosed
In Review
WINNER
US$50m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
DEG
WINNER
US$50m
Digital China |
Consultant
Incumbent
Qwom
Participating Agencies
Undisclosed
In Review
WINNER
US$50m
Creative Global |
Consultant
None
Incumbent
Multiple
Participating Agencies
Undisclosed
McCann Worldgroup
WINNER
US$50m
Brand Strategy Europe |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Zag
WINNER
US$20m
Media PR Social United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Barkley
WINNER
US$10m
Media United States |
Consultant
None
Incumbent
m/Six
Participating Agencies
Undisclosed
Dentsu Aegis Network
WINNER