[Our People] List – North America

Greg is President, Global Growth at MediaSense and the Co-founder of R3, based in our New York office. He established R3 as a globally minded independent marketing consulting firm in 2002, after seeing the need for CMOs to have a trusted advisor and counselor in areas of marketing transformation, effectiveness and efficiency.

Prior to establishing R3, Greg held senior executive roles in agencies in the US, Europe, and Asia-Pacific. Originally from Australia, Greg has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance.

The author of three books on marketing, his most recent Global CMO: Best Practice in Best Practice in Marketing Effectiveness & Efficiency Around the World, Greg’s insight and industry knowledge can be found in publications like the Wall Street Journal, New York Times, Financial Times, Business Insider, Advertising Age and Adweek.

A graduate of the State University of New York, Dave started his career in Agency Account Management with roles at Ogilvy, MRM and other agencies. It was his move to digital agency R/GA in 2005 where his career truly blossomed. Promoted to a Business Development role in 2012, Dave oversaw one of the most successful agency growth phases in the industry, helping R/GA become a global powerhouse and recognized leader in the industry when it comes to Digital Transformation.

Sarah oversees R3’s consulting operations in her role as EVP, Delivery, and manages our in-house marketing team globally. She has spent almost two decades building C-suite and brand reputations, developing and executing marketing strategy, and establishing internal frameworks that improve overall business performance for companies in the Americas, EMEA, and Asia Pacific. Over her career, Sarah has helped CEOs, CMOs, and CFOs identify core messaging and convey complex information to key stakeholders in engaging ways. Some brands she has delivered to include Google, Procter & Gamble, Unilever, Toyota, Gucci, Estée Lauder, and Starbucks. Sarah is adept at editorial, strategic communications and public relations, design, and production. She has worked in engineering, publishing, food, and travel, and is a published writer and photographer.

A graduate of the University of Notre Dame, Kate is a global media and marketing leader with over 13 years of experience. She has a strong background in client management, strategic planning, and operational problem-solving across brand and performance campaigns. Kate has a passion for bringing digital innovation and data-driven solutions to the brands she’s worked on. At R3, Kate has a wide variety of experience focusing primarily on Agency Model and Agency Review projects, as well as bespoke digital and media projects. She’s worked across many verticals including finance, pharmaceuticals, CPG, FCMG, beauty, and tech across brands like Sony, Eli Lilly, McDonald’s, Kellanova, Colgate, Ally, Mastercard, L’Oréal, and Estée Lauder. Kate has a passion for driving meaningful change within our clients’ evolving marketing organizations and bringing her many years of agency experience to designing solutions. Prior to joining R3, Kate worked on brands such as Google, Diageo, Delta, Carnival Cruise Lines, and Elizabeth Arden at media agencies like Essence, PHD, and Assembly.

Moya is a Senior Consultant based in R3’s New York office. With over 16 years of experience, she is responsible for marketing transformation. Clients rely on her for sound advice and expertise when it comes to evolving agency models, improving partner relationships, fit-for-purpose organizational design, insightful benchmarking, and thorough agency reviews. Her background at creative agencies means she is keen to dive into brand strategy and can advise on content production models including in emerging technology such as AI and Influencers. Moya has a passion for operational excellence and takes pride in working quickly to meet client expectations. She is also a mentor to her team members, establishing training programs and sharing guidelines to encourage growth for new staff. While Moya has worked in almost all categories across CPG, Finance, Digital, Retail, and Healthcare, her passion will always be in technology – her family calls her their “CTO”.

Guillermo is a Lead Analyst based in R3’s New York office. His 30-year career started in advertising agencies, from Consumer Insights Manager in DDB, to Regional Account Director in JWT/Mindshare managing several accounts for Unilever. Guillermo later moved in-house and was Head of Corporate Communications for Latin America at Citigroup, and Senior Business Leader for Affinities and Sponsors at Zurich Insurance. Most recently, he was Lead Analyst at Cortex Consulting Group, where he developed the global digital media benchmarking practice and created multiple benchmarking and analytics methodologies for global advertisers.

A graduate of the University of Michigan with a bachelor’s degree in Communications, Emily brings over 9 years of marketing expertise with extensive experience in leading global, integrated advertising accounts. Her agency experience includes TBWAChiatDay NY and Ogilvy & Mather on accounts such as adidas, Accenture, NASCAR and Coca-Cola where her passion for building brands and driving business through storytelling and creativity were honed.

Annie is a Senior Analyst at R3, based in the New York office. A global media and marketing specialist, Annie has over 10 years of experience working across a range of clients including Colgate, LVMH, L’Oreal, and Apple, within the UK/EMEA and US market. Annie is an experienced media analyst and marketing consultant with extensive knowledge in the CPG, Sports, & FinTech categories. Being a leader in both media analytics and consulting, she brings a unique set of skills when tackling marketing challenges with clients, and strives to drive meaningful change for every brand she works with. Annie is a passionate problem solver and expert at client servicing; with a particular interest in Brand & Media strategy and the power of storytelling within the consumer journey.   

Connie Pincus has spent her career reimagining agency/client relationships. Her sense of fairness matched with her quest for perfection, curiosity about the creative process, and analytical mind, have merged together to create many first-of-their-kind solutions. Through this work, she has united clients and their agencies in productive relationships that have prevailed, while creating and defining some of the most memorable life-changing brands of modern times.

Sunny joined the R3 team in Beijing in 2007. She has been involved in several major global, regional and local assignments, including Barclays, Ferrero, JNJ, and R3’s EnSpire research. Her previous roles were on the agency side, and she is now one of R3 Beijing’s most experienced local consultants.

Hailey is a Senior Consultant at R3. Her key strength lies in her ability to provide strategic guidance in developing innovative and fit-for-purpose Agency Ecosystems that deliver transformational impact in marketing operations. Hailey’s ability to conduct thorough industry deep dives to inform her strategic recommendations is a testament to her commitment to excellence and an insatiable thirst for knowledge. Her passion for staying abreast of emerging technologies and trends is evident in her work, as she continually incorporates the latest advancements into her recommendations. Hailey’s commitment to achieving exceptional results has been instrumental in driving our team’s success and earning the trust of clients like Nike, Unilever, Heineken, Reckitt, Kellogg’s, and more. Prior to R3, she was a strategic planner who played a pivotal role in developing both strategic and tactical digital initiatives for lead clients through in-depth research and analysis of customer journeys and digital ecosystems. Her agency experience includes PwC, Vertic, and GroupM. She is a Google Ads certified specialist and skilled in planning and running audience-first campaigns on digital and social media for brands like GSK, FairPrice Social Entreprise, and Tiffany & Co.

Paul brings a unique background to his position at the firm, as a graduate of the George Washington University with degrees in both business (BBA) and political science, as well as professional experience in government, consulting, and media. Prior to joining R3, Paul worked in the United States House of Representatives, the Albright Stonebridge Group, and OMD, where he spent several years as a Global Strategist serving clients in luxury automotive. Paul is extremely passionate about problem-solving and is most regarded for using his technical expertise in data, analytics, and visualization; in order to provide clients with in-depth analysis that answers complex questions, and strategic insights to guide key decisions.

Kathleen is a Senior Analyst at R3 Miami. With over eight years of specialized experience in financial compliance audits within the advertising agency sector, Kathleen brings a wealth of expertise to the table. Her unique blend of financial reporting, analysis, and risk management skills has propelled her into a successful career characterized by dedication to ensuring compliance and fostering organizational improvement. Kathleen adeptly manages and supervises financial compliance audits,
conducting thorough analyses of financial risk, pinpointing areas for improvement, and
furnishing strategic recommendations to management.

Caroline, a Senior Analyst at R3 based in New York City, is acknowledged for her transformative methodologies and delivery of impactful results. With a rich background in media buying and campaign management for top-tier clients like Anheuser-Busch and Microsoft, coupled with her expertise in consulting and analytics for renowned brands including Apple, Innocean, and Amazon, Caroline’s strategic mindset and formidable analytical abilities are instrumental in driving organizational growth and success.

Lindsay is a Consultant at R3, bringing over 15 years of agency investment and global media consultancy experience to her role. Her understanding of both C-suite and procurement challenges, and passion for data-forward solutions, drive her media performance innovation. Lindsay brings a wide array of client experience including Tech, Auto, FMCG, Retail and Entertainment.

Alyssa came to R3 with an Account Management background at creative agencies. Her areas of focus as a Consultant have been on Agency Reviews, Agency Remuneration, and client organizational projects like Taxonomy and DAM. She enjoys working with our client’s teams across several industries like Technology, Consumer Products, and Pharmaceuticals for brands such as AT&T, Lenovo, Sony, and Eli Lilly. Alyssa’s passion lies in understanding the complexities of unique marketing challenges, goals and ways of working, allowing her to craft the best-fit solutions, and maintain robust agency relationships for clients.

Lauren recently graduated from Saint Joseph’s University with a degree in Marketing and Communications. Her esperience includes social media management, email marketing, campaign performance analysis, and most of all, generating creative ideas to solve business challenges. In addition to her professional interests, she is passionate about sustainability, particularly sustainable fashion. In her free time, she enjoys exercising, shooting photography, and trying out new recipes.

Joey is an Associate Consultant at R3 in New York. He joined us from the University of British Columbia as an intern this past year and has completed his Bachelor of Management degree. Joey grew up in Hong Kong. Outside of the office, Joey enjoys playing video games, watching football (both American and soccer), and playing tennis.

Cheng is a Growth Analyst at R3 in New York. He holds a Master’s degree in Business Administration from Baruch College, and brings experience in non-profit consulting and data analytics. His passion for growth and learning has led him to dedicate his research and statistics based methodology to the work he does at R3.