Ming is a Lead Consultant at R3 China, responsible for marketing management transformation consultancy and business development.
Leading R3’s Transformation Team in China, Ming primarily serves marketers in the automotive, CPG, luxury, and mobile industries. He works across a range of topics, with particular emphasis on strategic and operational transformation, marketing investment and ROI optimization, as well as compliance improvement.
Before joining R3, Ming worked with several global PR and marketing agencies in strategic planning and account management, covering various brand categories, including luxury and lifestyle, automotive, travel, and leisure.