Ming is a Senior Consultant at R3 China and is responsible for marketing management transformation consultancy and business development.
Leading R3’s Transformation Team in China, Ming primarily serves marketers in the automotive, CPG, luxury and mobile industries. He works across a range of topics with particular emphasis on strategic and operational transformation, marketing investment and ROI optimization as well as compliance improvement.
Prior to joining R3, Ming worked with multiple global PR & marketing agencies on strategic planning and account management, covering various brand categories, including luxury and lifestyle, automotive, travel and leisure.