This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their business from Publicis (Saatchi and Zenith) to The & Partnership, off the back of long standing work for Lexus. BMW appointed MEC in the UK and Suzuki also called a media review.
For details and other reviews , see below:
US$300m
Consultant
None
Incumbent
Saatchi & Saatchi
Zenith
Zenith
Participating Agencies
Undisclosed
The & Partnership
WINNER
US$200m
Consultant
None
Incumbent
Multiple Agencies
Participating Agencies
Cheil
Publicis
W+K
adam&eveDDB
WINNER
US$150m
Consultant
None
Incumbent
Y&R
Participating Agencies
Mother
BETC Paris
Droga5
adam&eveDDB
In Review