This month, a wave of global creative accounts are under review. Automotive brands are leading the trend, with Ford – one of WPPs biggest accounts – inviting other agencies to pitch for its creative business in early April. Volkswagen also recently called a pitch, which was held on the Holding Group level. IPG’s Deutsch and Omnicom’s BBDO are battling it out for the business. F&B companies like Nestle and Dunkin Donuts have also kicked off creative reviews. Other reviews include the R3 led Shell review, where they’re looking at their global creative, media, e-commerce, shopper and B2B business, and the Cathay Pacific global creative, media and social media review, which kicked off in March.

For the full list of reviews, please see below.

US$2500m
Creative Media Global |
Consultant
None
Incumbent
WPP
Participating Agencies
Undisclosed
In Review
US$2000m
Creative Global |
Consultant
Incumbent
Deutsch
BBDO
Participating Agencies
Undisclosed
In Review
US$1000m
Creative North America |
Consultant
None
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$600m
Media Global |
Consultant
None
Incumbent
Mindshare
Participating Agencies
Undisclosed
PHD
WINNER
US$400m
Media North America |
Consultant
None
Incumbent
Havas Media
Participating Agencies
Undisclosed
In Review
US$200m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Accenture
WINNER
US$200m
BTL Creative Global |
Consultant
None
Incumbent
Hill Holiday
Participating Agencies
Undisclosed
BBDO
WINNER
ARC
WINNER
Leo Burnett
WINNER
US$150m
B2B Creative eCommerce Media Shopper Global |
Consultant
Incumbent
JWT
MediaCom
Participating Agencies
Undisclosed
In Review
US$100m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Accenture
WINNER
US$100m
Creative Media Social Global |
Consultant
Incumbent
McCann Worldgroup
Participating Agencies
Undisclosed
In Review
US$50m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
JWT APAC
WINNER
US$50m
Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Starcom
WINNER
US$50m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Wieden + Kennedy
WINNER