Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the communications lead for their Aftersales business, while Infiniti named 72andSunny as their global creative AOR without undergoing a formal review. Several reviews are underway in Asia as well, including the recently-announced Changi Airport creative & digital review in Singapore. 

For the full list, see below. 

US$1200m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Serviceplan
WINNER
US$1000m
Media Global (except US and Japan) |
Consultant
None
Incumbent
Zenith
Participating Agencies
Undisclosed
Mindshare
WINNER
US$800m
Media Global |
Consultant
None
Incumbent
OMD
Participating Agencies
Undisclosed
Initiative
WINNER
US$500m
Creative United States |
Consultant
None
Incumbent
Anomaly
CP+P
Arnold
Participating Agencies
Undisclosed
Anomaly
WINNER
CP+P
WINNER
US$500m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
BBDO New York
WINNER
US$200m
Creative Global |
Consultant
None
Incumbent
CP+B
Participating Agencies
Undisclosed
72andSunny
WINNER
US$100m
Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
UM
WINNER
US$50m
Media China |
Consultant
Incumbent
Mindshare
Participating Agencies
Undisclosed
In Review
US$50m
Creative Asia |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
McCann Worldgroup
WINNER
US$50m
Creative China |
Consultant
Incumbent
New Company
Participating Agencies
Undisclosed
In Review
US$50m
B2B APAC |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
GetIT Comms
WINNER
US$30m
Creative Digital Singapore |
Consultant
Incumbent
J. Walter Thompson
Participating Agencies
Undisclosed
In Review