Cannes Lions 2024 marked a moment in the evolution of marketing and advertising, with Generative AI making its presence felt in the Palais and across the Croisette. In this report, we condensed the discussions ranging from investment, governance, talent and training, and how both brands and marketers can work together to leverage the best parts of Gen AI without losing the human-centric creativity celebrated at the Festival.

This R3 report explores:

  • Human-centric growth with the integration of AI
  • A VALUE framework for making marketing matter in the boardroom
  • CMO insights on agility, innovation and driving value for consumers