A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola’s $4 billion global review signals the company’s plans to completely redesign its agency model to improve the ROI of its marketing investments. Heineken moves media buying and planning to Dentsu and will set up a new creative agency model in partnership with Publicis Groupe. Nestlé is carrying out a major review of its media arrangements in China as it focuses on digital transformation and e-commerce.
US$4,000m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$600m
Consultant
None
Incumbent
Publicis Groupe
Dentsu Red Star
Canvas Worldwide
Dentsu Red Star
Canvas Worldwide
Participating Agencies
Undisclosed
Le Pub (Publicis)
WINNER 
Dentsu (Global-Media)
WINNER
Canvas Worldwide (US-Media)
WINNER
US$600m
Consultant
Incumbent
GroupM
Participating Agencies
Undisclosed
Dentsu
WINNER
US$200m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MediaMonks
WINNER
Publicis Groupe
WINNER
US$100m
Consultant
None
Incumbent
MullenLowe
Participating Agencies
Undisclosed
In Review
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$100m
Consultant
None
Incumbent
Crispin Porter & Bogusky
Participating Agencies
BBDO, The Brooklyn Brothers, McCann UK
Anomaly
WINNER
US$80m
Consultant
None
Incumbent
Spark Foundry
Participating Agencies
Undisclosed
Mediahub
WINNER
US$80m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Cartwright
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Barbarian
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Droga5
WINNER
US$50m
Consultant
None
Incumbent
Wunderman Thompson
Participating Agencies
Undisclosed
Digitas
WINNER
US$50m
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review