Welcome to the latest Pitch Report.

Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global and creative work. The pitch, first announced in March, follows a similar mid-2018 review of the company’s media business. The New York office of independent agency Wieden + Kennedy has been awarded McDonald’s creative positioning in the U.S., marking the end of the chain’s creative relationship with Omnicom. In Asia, Subaru continues its review in China, and Dairy Farm looks for partners.

US$800m
Creative Global |
Consultant
None
Incumbent
Ogilvy
FCB
Martin
VCCP
Participating Agencies
Undisclosed
Ogilvy
WINNER
Publicis
WINNER
Martin
WINNER
VCCP
WINNER
US$500m
Creative United States |
Consultant
None
Incumbent
DDB / Unlimited
Participating Agencies
Undisclosed
Wieden + Kennedy
WINNER
US$500m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
DDB
WINNER
US$300m
Media Global |
Consultant
None
Incumbent
Spark Foundry and Mediacom
Participating Agencies
Undisclosed
Mediacom
WINNER
US$200m
Media Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
UM(EMEA and APAC)
WINNER
Spark Foundry(US and Canada)
WINNER
US$150m
Digital United States |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
WINNER
US$120m
Creative Media United States |
Consultant
None
Incumbent
Campbell Ewald
Participating Agencies
Undisclosed
Proof (Creative)
WINNER
Arena Media
WINNER
US$100m
Digital United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Kepler Group
WINNER
US$100m
Event Media China |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
WINNER
US$80m
Creative Media Asia |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
WINNER
US$50m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Johannes Leonardo
WINNER
US$50m
Creative Asia |
Consultant
None
Incumbent
Leo Burnett
Participating Agencies
Undisclosed
Tribal Worldwide
WINNER
TMRW
WINNER