There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their global media agency models. Hong Kong-based airline, Cathay Pacific, is also reviewing their global media and creative business in an R3-led review. There are several digital reviews underway, including Bailey’s (who recently awarded their global digital business to VML) and Nikon who kept their MEA & APAC digital account with current agency, JWT. In China, two R3-led creative reviews have kicked off for auto giant Infiniti and sports brand Puma.
For the full list of reviews, see below:
US$1800m
Consultant
None
Incumbent
MediaCom (Europe)
PHD (US)
PHD (US)
Participating Agencies
Undisclosed
In Review
US$1500m
Consultant
None
Incumbent
Aegis Network
Participating Agencies
Wavemaker
Starcom
UM
Aegis Network
WINNER 
US$800m
Consultant
None
Incumbent
Carat
Participating Agencies
Undisclosed
OMD
WINNER
US$400m
Consultant
None
Incumbent
Hearts & Science
Participating Agencies
Undisclosed
Carat
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Anomaly
WINNER
US$100m
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
January Digital
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Accenture Interactive
WINNER
US$70m
Consultant
Incumbent
CP&B
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Generator Media + Analytics
WINNER
US$50m
Consultant
None
Incumbent
Mother
Participating Agencies
R/GA
We Are Social
VML
WINNER
US$50m
Consultant
None
Incumbent
JWT
Participating Agencies
Undisclosed
JWT
WINNER
US$50m
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review