Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, China, and EMEA/LATAM. Horizon Next, Mindshare, and Trouble Maker were the agencies winning the respective accounts.

US$800m
Digital Media United States |
Consultant
Incumbent
Publicis Groupe
Participating Agencies
Undisclosed
In Review
US$200m
Media United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Horizon Next
WINNER
US$200m
Media China |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Mindshare
WINNER
US$200m
Media China |
Consultant
Incumbent
Mindshare
Participating Agencies
Undisclosed
In Review
US$100m
Creative Global |
Consultant
None
Incumbent
VMLY&R
Participating Agencies
Undisclosed
In Review
US$50m
Media EMEA | LATAM |
Consultant
None
Incumbent
Wavemaker
Participating Agencies
Undisclosed
Trouble Maker
WINNER
US$50m
Digital APAC |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Dentsu
WINNER
US$50m
Creative Media EMEA |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
WPP
WINNER
US$50m
Digital Social Global |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Praytell
WINNER
US$30m
Media United States |
Consultant
None
Incumbent
Dentsu360i
Participating Agencies
Undisclosed
Wavemaker
WINNER