It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month though, is the US McDonald’s business where Omnicom and Publicis, once thought to be bedfellows two years ago, are now going head to head for the creative lead role.

Details of these and other reviews below.

US$1,500m
Creative United States |
Consultant
None
Incumbent
DDB
Leo Burnett
Participating Agencies
Omnicom
Publicis Groupe
In Review
US$500m
Creative United States |
Consultant
None
Incumbent
TBWA
Participating Agencies
Undisclosed
180LA
WINNER
US$470m
Creative Digital Baldwin | Critical Mass | DDB | Swirl |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
FCB
WINNER
mcgarrybowen
WINNER
US$100m
Media Europe |
Consultant
Incumbent
Havas Media
Initiative
Virta
MediaCom
Participating Agencies
Zenith
WINNER
US$60m
Media APAC |
Consultant
Incumbent
Multiple
Participating Agencies
Initiative
WINNER
US$50m
PR Global |
Consultant
None
Incumbent
LG-One (WPP)
Participating Agencies
Undisclosed
In Review
US$50m
Digital United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$35m
Media United States |
Consultant
None
Incumbent
Zenith
Participating Agencies
Undisclosed
UM
WINNER
US$30m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Red Door
WINNER
US$30m
Digital China |
Consultant
Incumbent
InterOne
Participating Agencies
Undisclosed
In Review
US$20m
Creative China |
Consultant
Incumbent
VML
Participating Agencies
Undisclosed
In Review
US$20m
Creative
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Doremus
WINNER