Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media planning and buying account to Zenith, ending its relationship with PHD. E-commerce company Lazada Group appointed UM to manage regional media duties for South East Asia, encompassing strategy, planning, buying, research, and data and analytics. Also in the region, Danone appointed OMD as their media agency of record for Malaysia and Thailand.

US$800m
Digital Media United States |
Consultant
Incumbent
Publicis Groupe
Participating Agencies
Undisclosed
In Review
US$300m
Media Global |
Consultant
None
Incumbent
PHD
Participating Agencies
Undisclosed
Zenith
WINNER
US$300m
Creative Global |
Consultant
None
Incumbent
BBDO
Participating Agencies
Undisclosed
In Review
US$300m
Media China |
Consultant
Incumbent
Mindshare
Participating Agencies
Undisclosed
In Review
US$100m
PR Global |
Consultant
None
Incumbent
WPP’s LG-One Group
Participating Agencies
Undisclosed
WPP’s LG-One Group
WINNER
US$100m
Media South East Asia |
Consultant
None
Incumbent
Vizeum
Participating Agencies
Undisclosed
UM
WINNER
US$50m
Media Europe |
Consultant
None
Incumbent
In-house
Participating Agencies
Undisclosed
The Specialist Works
WINNER
US$50m
Creative North America |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
R/GA
WINNER
US$30m
Digital United Kingdom |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
M&C Saatchi, MRM, MSQ Partners, Rapp, TMW Unlimited
In Review
US$30m
PR Social Global |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$20m
Media South East Asia |
Consultant
None
Incumbent
Wavemaker
OMD
Participating Agencies
Wavemaker, IPG Mediabrands, Dentsu Aegis Network
OMD
WINNER