Welcome to the latest Pitch Report.
After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and entertainment experiential and activation. The beer brand has also put its creative account in review for Coor Lights, less than two months after Michelle St. Jacques was named CMO. Ogilvy adds Accor‘s loyalty programme ALL (Accor Live Limitless) to its global portfolio, and has also been appointed creative and strategic partner by the UK Post Office to drive reappraisal and consideration. In a nod to rare long-term partnerships, Barclay’s 17-year relationship with BBH London went up for review in January but was retained after a multi-agency pitch involving AMV BBDO, Mother and Publicis. Spark Foundry won the media account for MCM Worldwide from incumbent PGR Media.
Genesco Sports
