One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media Agency partners. 

Diageo launched a global review of its media, as did Rupert Murdoch’s 21st Century Fox. From Asia, Standard Chartered Bank launched a global review – and Malaysia Airlines appointed GroupM to support the troubled airline. 

For details and others, see below.

US$2,300m
Media Global |
Consultant
None
Incumbent
PHD
Carat
Participating Agencies
Undisclosed
In Review
US$770m
Media Canada | United States |
Consultant
None
Incumbent
Zenith
Participating Agencies
Undisclosed
Vizeum
WINNER
Zenith
WINNER
Assembly
WINNER
US$400m
Creative United States |
Consultant
None
Incumbent
JWT
Participating Agencies
Undisclosed
BBH
WINNER
Figliulo & Partners
WINNER
US$300m
Media Global |
Consultant
None
Incumbent
Starcom MediaVest
Participating Agencies
Undisclosed
In Review
US$100m
Creative Global |
Consultant
None
Incumbent
RGA
Participating Agencies
Undisclosed
Anomaly
WINNER
US$100m
Media United Kingdom | United States |
Consultant
None
Incumbent
PHD
Participating Agencies
Undisclosed
PHD
WINNER
US$100m
Media Global |
Consultant
Incumbent
OMD
Participating Agencies
Undisclosed
In Review
US$50m
Event China |
Consultant
Incumbent
Multiple Agencies
Participating Agencies
Undisclosed
In Review
US$50m
Digital Social United States |
Consultant
None
Incumbent
R/GA
VaynerMedia
Participating Agencies
Undisclosed
McCann XBC
WINNER
US$50m
Media Global |
Consultant
None
Incumbent
IPG
Participating Agencies
Havas Media
Starcom
Zenith
GroupM
WINNER
Rally Worldwide (IPG)
WINNER
US$50m
Creative Digital China |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
10 Undisclosed Agencies
Saatchi & Saatchi
WINNER
US$20m
PR LATAM | United States |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
M&C Saatchi PR
WINNER
US$20m
Creative China |
Consultant
Incumbent
New AOR Assignment
Participating Agencies
Undisclosed
In Review