Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios and restructuring to meet the needs of a fragmented consumer landscape. Effective change management requires good leadership, strong governance, and a clear roadmap to ensure that the brand and its people are only strengthened on this journey towards growth.
In this issue of R3VIEW, we cover topics that are shaping the future of marketing, including:
• Designing change management within the marketing org
• Implementing Gen AI compliance in agency contracts
• Media cost savings measurement
• Looking at diversity in the end-to-end creative process
