Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media business to Mediacom. Converse also just wrapped their global media review – with Initiative winning the account – and New Balance appointed Mediahub as their US media agency. There are also a slew of creative accounts under review, including H&R Block, Danone, UnionPay and R3-led Cathay Pacific. 

For a full list of pitches underway, see below. 

US$300m
Media Global |
Consultant
None
Incumbent
Carat
Starcom
Participating Agencies
Undisclosed
MediaCom
WINNER
US$200m
Creative United States |
Consultant
None
Incumbent
Fallon
Participating Agencies
Undisclosed
Deutsch
WINNER
US$100m
Media Global |
Consultant
None
Incumbent
PHD
Participating Agencies
Undisclosed
Initiative
WINNER
US$100m
Media United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Mediahub
WINNER
US$100m
Digital United States |
Consultant
None
Incumbent
Tracey Locke
Participating Agencies
Undisclosed
Big Spaceship
WINNER
US$100m
Creative Media Social Global |
Consultant
Incumbent
McCann Worldgroup
Participating Agencies
Undisclosed
In Review
US$54m
Media United States |
Consultant
None
Incumbent
Spark Foundry
Participating Agencies
Spark Foundry
Wavemaker
360i
Mediacom
WINNER
US$50m
Creative Digital Media ASEAN |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MullenLowe
WINNER
US$50m
Media Singapore |
Consultant
Incumbent
Havas Media
Participating Agencies
Undisclosed
OMG
WINNER
US$50m
Creative South East Asia |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
72andSunny
WINNER
US$50m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
JWT
WINNER
US$20m
PR China | Hong Kong |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
WE Red Bridge
WINNER