It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding group. The McDonald’s win saw the startup of a totally new agency model, while AT&T moved into OMG’s Hearts and Science, a new divisionestablished for P&G. 

For more details, see below.

US$3,000m
Creative Digital Media United States |
Consultant
None
Incumbent
BBDO
WPP Group (MEC)
Participating Agencies
Undisclosed
Omnicom Group (Hearts & Sciences and BBDO)
WINNER
US$1,500m
Creative United States |
Consultant
None
Incumbent
DDB
Leo Burnett
Participating Agencies
Publicis Groupe
Omnicom Group
WINNER
US$300m
Media Americas (US, Canada, LATAM) |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MEC
WINNER
US$100m
Media Global |
Consultant
Incumbent
OMD
Participating Agencies
Undisclosed
In Review
US$100m
Creative Global |
Consultant
None
Incumbent
MRM//McCann
Participating Agencies
Undisclosed
TBWA\Chiat\Day
WINNER
US$50m
Creative Digital Media Global |
Consultant
None
Incumbent
Omnicom Agencies
Participating Agencies
Undisclosed
Publicis Worldwide
WINNER
DigitasLBi
WINNER
Optimedia
WINNER
US$50m
Media United States |
Consultant
None
Incumbent
OMD
Participating Agencies
Undisclosed
Horizon Media
WINNER
US$30m
China |
Consultant
Incumbent
Publicis Wangfan
arkr
Participating Agencies
Undisclosed
In Review
US$20m
Creative Asia |
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
US$20m
Media Asia Pacific |
Consultant
None
Incumbent
Carat
Participating Agencies
Undisclosed
In Review
US$20m
Consultant
None
Incumbent
Group 360
Participating Agencies
Undisclosed
Deutsch
WINNER
US$10m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MullenLowe Profero
WINNER