This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, the new Nokia phone brand appointed WPP’s Essence and GroupM globally.
For these and other wins, see below:
$US700m
Consultant
None
Incumbent
Mediavest Spark
Participating Agencies
Undisclosed
Horizon Media
WINNER
US$100m
Consultant
None
Incumbent
BBH
Carat
Carat
Participating Agencies
Undisclosed
Ogilvy
WINNER
GroupM
WINNER
US$50m
Consultant
None
Incumbent
Text 100
Cohn & Wolfe
Cohn & Wolfe
Participating Agencies
Undisclosed
WE Communications
WINNER
US$50m
Consultant
None
Incumbent
Dentsu Aegis
Participating Agencies
Undisclosed
Essence
WINNER
Mindshare
WINNER