This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and others. Elsewhere, Swedish appliance leader Electrolux called a US review across all disciplines and Lenovo appointed a new agency to its digital roster.

For the details of these and more, see below.

US$3,000m
Media Global |
Consultant
None
Incumbent
MediaCom
Participating Agencies
Undisclosed
PHD
WINNER
US$1,200m
Consultant
None
Incumbent
Grey
MEC
BBDO
Participating Agencies
WPP
Omincom
In Review
US$300m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
KBS
WINNER
US$200m
Media PR North America |
Consultant
None
Incumbent
DDB (Creative)
Zenith (Media)
Weber Shandwick (PR)
Participating Agencies
Undisclosed
In Review
US$150m
PR Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Cohn & Wolfe
WINNER
US$100m
Digital Media EMEA |
Consultant
None
Incumbent
Carat (media)
iProspect (search)
Isobar (digital)
Participating Agencies
Undisclosed
Carat
WINNER
iProspect
WINNER
DigitasLBi
WINNER
US$100M
Media Global |
Consultant
Incumbent
OMD
Participating Agencies
Undisclosed
In Review
US$80m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Cargo
WINNER
US$70m
Media United States |
Consultant
None
Incumbent
Dedicated WPP Unit
Participating Agencies
Undisclosed
Assembly
WINNER
US$30m
Creative Digital China |
Consultant
Incumbent
VML
Participating Agencies
Undisclosed
In Review
US$30m
Digital United States |
Consultant
Incumbent
VML
Participating Agencies
Undisclosed
In Review