This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and others. Elsewhere, Swedish appliance leader Electrolux called a US review across all disciplines and Lenovo appointed a new agency to its digital roster.
For the details of these and more, see below.
US$200m
Consultant
None
Incumbent
DDB (Creative)
Zenith (Media)
Weber Shandwick (PR)
Zenith (Media)
Weber Shandwick (PR)
Participating Agencies
Undisclosed
In Review
US$150m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Cohn & Wolfe
WINNER 

US$100m
Consultant
None
Incumbent
Carat (media)
iProspect (search)
Isobar (digital)
iProspect (search)
Isobar (digital)
Participating Agencies
Undisclosed
Carat
WINNER 

iProspect
WINNER 

DigitasLBi
WINNER 

US$70m
Consultant
None
Incumbent
Dedicated WPP Unit
Participating Agencies
Undisclosed
Assembly
WINNER 
