In APAC, TV view time has fallen behind. Audiences now spend almost two hours on online video platforms daily – a 39% increase over the last 5 years. The question for marketers inevitably becomes: How can I be present where consumers are? This report aims to demystify the OTT ecosystem and identify opportunities for global advertisers to better prepare for the new media landscape beyond 2020.
It covers the following topics:
THE NEW MEDIA LANDSCAPE
The rise of video on-demand, impact of COVID-19, who is going to win the streaming war?
HOW YOU CAN LEVERAGE OTT MEDIA
A guide on advertising strategies (e.g. dynamic creatives, shoppable videos) and 6 ways for brands to partner with AVOD and SVOD platforms.
HOW GLOBAL ADVERTISERS USE OTT MEDIA
Opportunities, challenges and priorities of top global advertisers – results from a custom R3 survey.
NICHE STREAMING
The role of esports and gaming in the OTT advertising landscape.
INDIVIDUAL MARKET OUTLOOK
A look into the OTT media landscape and key players by market.
