Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald’s and Nestlé in China.

US$800
Creative United Kingdom |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
WPP
WINNER
$500m
Creative Global |
Consultant
None
Incumbent
Anomaly
Participating Agencies
Undisclosed
New Commercial Arts
WINNER
US$400m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
M&C Saatchi
WINNER
US$400
Media China |
Consultant
None
Incumbent
OMD
Participating Agencies
Undisclosed
Dentsu
WINNER
US$300
Media Europe |
Consultant
None
Incumbent
Dentsu
Starcom
Vizeum
Participating Agencies
Undisclosed
Publicis Groupe
WINNER
US$300m
China Media China |
Consultant
Incumbent
Mindshare
Participating Agencies
Mindshare, Publicis Media, Dentsu
Dentsu
WINNER
US$200m
Creative Global |
Consultant
None
Incumbent
Grey (projects)
Participating Agencies
Undisclosed
Grey
WINNER
US$100m
Creative Global |
Consultant
None
Incumbent
Lucky Generals
Pablo
Wonderhood Studios
Participating Agencies
Undisclosed
In Review
US$50m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Sterling-Rice Group (SRG)
WINNER
US$50m
B2B Media Global |
Consultant
Incumbent
Mediacom
Participating Agencies
Undisclosed
In Review