[Our People] List – Greater China

Sabrina joined R3 with more than a decade of rich experience on both marketer side and in agency management. In her previous role at Ernst & Young, she worked on China marketing campaigns to drive business. While still in her twenties, she owned and ran her own agency, operating in four cities across China and working closely with McDonald’s and BMW. In 2012, she was voted one of Ad Age’s ‘Women to Watch.’ She became the Managing Director of R3 China in 2015, and her core role is driving more China business with the best marketers and agencies.

Lifang joined R3 in 2017 as a Senior Consultant. In her previous position as a Planning Partner with Mindshare, she managed a traditional and digital media planning team for one of the largest FMCG clients in China. With over 10 years of experience working with both major local and international clients, Lifang brings in-depth expertise in strategic media planning, brand entertainment, and media team performance management. She spent two years in England earning her MBA. Outside of work, Lifang enjoys traveling and spending time outdoors.

Ming is a Lead Consultant at R3 China, responsible for marketing management transformation consultancy and business development.

Leading R3’s Transformation Team in China, Ming primarily serves marketers in the automotive, CPG, luxury, and mobile industries. He works across a range of topics, with particular emphasis on strategic and operational transformation, marketing investment and ROI optimization, as well as compliance improvement.

Before joining R3, Ming worked with several global PR and marketing agencies in strategic planning and account management, covering various brand categories, including luxury and lifestyle, automotive, travel, and leisure.

Tony is an experienced senior media and digital leader with 19 years of experience at leading global media agencies such as Dentsu, OMD, and MediaCom. Most recently, he was Media Director at Dentsu, managing clients such as Infiniti and Didi. Other clients in his portfolio include Taobao, Volkswagen, Dell, and HengFeng Bank. His strengths lie in media strategy, consumer insights, market trends, and data analysis. In his free time, Tony enjoys traveling and participating in all kinds of sports.

Sunny joined the R3 team in Beijing in 2007. As a Senior Consultant, she has been involved in several major global, regional, and local assignments, including Barclays, Ferrero, JNJ, and R3’s EnSpire research. Her previous experience was on the agency side, and she is now one of R3 Beijing’s most experienced local consultants.

Tina joined R3 as a Senior Consultant in 2021. Prior to that, she worked at international and local agencies for more than 15 years. She has experience in both traditional and digital media and possesses deep insights into local consumer engagement. In her spare time, Tina enjoys painting, taking road trips, and practicing yoga.

Jie Mo is a Senior Consultant at R3. She joins the company with nearly 17 years of media planning experience at 4A agencies, including Carat, Hakuhodo, and Dentsu. Jie has extensive experience working with automotive brands such as TMCI, Lexus, Acura, Honda, and Subaru. In her spare time, she enjoys traveling, reading, and watching movies.

Clement joined R3 as a Consultant and works across a wide range of projects for clients including BMW, Arla, Mengniu, Mercedes, and several others. Prior to R3, he gained experience at both Robert Walters and Michael Page, working in the accounting and consultancy industries. Clement holds a bachelor’s degree in economics from the University of Calgary and brings in-depth market knowledge and project management experience to the R3 Beijing team.

Nico brings strategic and business skills to R3 with 12 years of experience working at 4A agencies, including McCann, VMLY&R, and Dentsu. She has a deep understanding of the FMCG, cosmetic and skincare, personal care, and lifestyle categories, and has worked with brands such as IKEA, Unilever, L’Oréal, and Pepsi. In her spare time, Nico is an outdoor enthusiast; she enjoys surfing, cycling, and skating.

Marco joined R3 as a consultant, focusing on marketing transformation for clients such as Samsung and Pepsi. He comes from a comprehensive advertising company that specializes in providing social content and strategic planning for KOL purchases for various multinational clients, ranging from fast-moving consumer goods and electronics to niche home design brands. With 8 years of digital marketing experience, Marco has accumulated professional knowledge in strategic planning for both Chinese and overseas markets, as well as customer management skills in handling projects from a business perspective. When he’s not working, he enjoys watching movies and exploring interesting cafes.

Jackie worked as a Senior Researcher in Consumer Insights at SH Disney Resort before joining R3. At R3, she focuses on the Agency/PR Scope Study. She has extensive experience in market research, with a strong understanding of various research methods and deep insights into consumer behavior. Jackie enjoys traveling, photography, and watching movies.

Bowen joined R3 in 2017 as an Associate Consultant. Prior to R3, he worked in PR and established an extensive media network. His career began in PR and media relationship management, servicing luxury clients at FleishmanHillard, where he was part of the OMEGA team. He then joined Premiere Consulting Group to lead the PR retainer work with IWC and Bulgari. In his most recent role, Bowen worked at AVIAREPS, where he managed PR initiatives for Visit California, the San Diego Tourism Authority, and the San Francisco Travel Association.

Teriea joined R3 in 2019 as an Associate Consultant. Before joining R3, she had 7 years of experience in creative, digital, and CRM agencies, which provided her with a strong understanding of both Eastern and Western perspectives. In her current role, she primarily works on the Agency Scope project. Outside of work, she spends her time on her own business and learning French. She also loves cooking.

Matt joined R3’s Beijing team as an Associate Consultant, bringing 5 years of experiential marketing experience. Prior to joining R3, he worked for an international event agency, serving world-renowned brands in automotive, IT, and finance, and managing both ATL and BTL campaigns with his project management skills. Matt is attuned to changes and has a flexible mindset. He graduated from Ohio State University with a Bachelor’s Degree in Communications in 2016. Outside of R3, Matt enjoys playing video games and watching various competitive sports.

Kun joined R3 as an Associate Consultant. Before joining R3, he worked for a legal firm as an industry researcher. He brings experience in compliance management and data analysis to R3. Outside of work, Kun enjoys photography.

Ivy joined R3’s Shanghai team as an Assistant Consultant in 2024. Prior to this, she worked as a media planner at a 4A media agency, where she served luxury clients. She also provided project management services for FMCG brands at an internet company. Outside of work, Ivy enjoys watching dramas, reading novels, and traveling.

Before joining R3 as a Researcher in 2011, Bruce spent three years at LG China. He has extensive experience in marketing data analysis and has participated in several major projects, including the Johnson & Johnson Asia Pacific Fee Analysis and the Samsung Global Agency Evaluation. In his current role as Senior Analyst, Bruce not only supports several projects but also leads the monthly tracking of the agency new business league.

Jia Liu joined R3 as a Senior Analyst. She brings 15 years of experience to her role, having worked at 4A media agencies, including Aegis Media Group (Vizeum & Carat) and Publicis Group (Optimedia), where she oversaw the negotiation of TV and OTV plans. Jia has worked with clients across the FMCG, IT/telecom, automotive, media, and pharmaceutical industries. Outside of work, she enjoys traveling, watching movies, and playing with her dog.

Sherry joined R3 as an Analyst in 2021. Prior to that, she worked as a media planner at a 4A media agency for 7 years, serving clients in the FMCG, luxury, and travel industries. She is detail-oriented and has a strong understanding of media trends. Sherry brings in-depth media insights to media audit projects at R3. In her spare time, she enjoys traveling, reading, and watching movies.

Daisy joined R3 as an Analyst in 2021. She brings more than 11 years of experience to her role, having worked in media audit at a consultancy and a 4A’s agency. Working across cosmetics and FMCG clients, Daisy applies her deep understanding of media audit to her work. In her free time, she enjoys fitness, cooking, and travel.

Ding joins R3 as an Analyst, supporting global consulting projects. He previously worked in the financial industry and has a solid background in mathematics, statistics, and economics. Outside of work, Ding enjoys sports such as badminton, biking, and soccer. He is also a gamer, enjoying both video games and board games.

Oskar has a strong foundation in business and healthcare analytics, market analysis, and investment. He holds an MS in Business Analytics from Brandeis University and a BS in Mathematics-Economics from Furman University. With a deep understanding of data analytics, he can transform complex datasets into actionable insights. Oskar enjoys architectural photography, maintaining a balanced and inspired lifestyle that fuels his professional creativity and dedication.

Joyce joined R3 as an Analyst in 2021. She brings twelve years of experience in TV media advertising to her role, along with a strong sensitivity to data and logical analysis capabilities. Before joining R3, Joyce was responsible for advertising resource management at a Chinese media company, where she collected data, generated in-depth reports, and formulated pricing systems. In her spare time, she enjoys making desserts and watching television dramas.

Haining joined R3 in 2020 as an Analyst. Before R3, she worked as a Resource Operation Manager at iQIYI, where she managed the company’s self-produced show projects. She has 9 years of experience in traditional media, 3 years in the internet industry, and a total of 12 years in media and advertising. Outside of work, Haining enjoys traveling and watching variety shows.

Mindy joins R3 as a Media Analyst. She has more than 10 years of tactical planning experience at Dentsu, serving clients across the automotive, beauty, and luxury sectors. Mindy also has extensive experience in the digital media space, particularly in OTT/OTV strategy and planning, media analysis, and KPI optimization. In her downtime, she enjoys traveling, watching movies, and mobile gaming.

Shawn is the HR Director at R3 China. He previously worked at Innocean China, Hyundai Group’s in-house agency, where he was responsible for HR across the Asia Pacific, specifically for media teams. He brings to his role a deep understanding of the advertising industry, along with expertise in staff and structure management, recruitment, performance appraisals, and cost control management. Outside of R3, Shawn enjoys working out and traveling with his family, and his favorite sports are boxing and basketball.