Jennifer Breithaupt is Global Consumer Chief Marketing Office at Citi, where she oversees a team focused on crafting distinctive, impactful campaigns that differentiate Citi’s industry leading card products and driving long-term brand loyalty with Citi card members across the globe.
As part of her role, Jennifer leads Citi’s entertainment access program, Private Pass, which brings card members closer to their favorite artists through curated offerings and VIP experiences (lounge access, exclusive meet and greets etc). Through Private Pass, Citi offered card members access to more than 12,000 events in 2017 alone with the world’s biggest artists including Katy Perry, Lady Gaga, Guns N’ Roses, Metallica, Sting, The Chainsmokers etc. In recent years, she has spearheaded several successful multi-year partnerships, including the Citi Concert Series on TODAY with NBC and Live Nation Entertainment.
Jennifer is a frequent speaker at industry events and has been widely quoted in media outlets including The New York Times, Forbes, Ad Age, Los Angeles Times, and CMO.com. Recently, Jennifer was named Billboard’s Branding Executive of the Year.