Juliana Chugg serves as EVP, Chief Brand Officer, a position she has held since September 2015. With oversight for all aspects of portfolio and strategy, margin management, creative execution and product development across all of Mattel’s global consumer brands. Juliana’s portfolio is vast and includes iconic brands such as Barbie, Hot Wheels, Fisher Price, American Girl and Thomas the Tank Engine. She works closely with global licensed partners such as Disney, Universal, Warner Bros, Nickelodeon and WWE.
Prior to joining Mattel, Juliana held several senior leadership positions with General Mills, Inc., a multinational manufacturer and marketer of branded consumer foods, where she was a proven leader in operating multi-branded portfolios. Most recently, she served as President of the company’s Meals division, which included brands such as Progresso, Old El Paso and Betty Crocker, where she managed all aspects of the multi-billion dollar business. She also served as President of the company’s Pillsbury division. During her time at General Mills, she had a proven track record of driving growth in sales and earnings. A longtime member of the Board of Directors of VF Corporation, one of the world’s largest and most diverse apparel companies, Juliana holds considerable fashion and apparel industry experience, serving on multiple board committees. Juliana was born in the UK and her family immigrated to Australia when she was three years old, Juliana attended the University of South Australia in Adelaide, where she earned a Bachelor of Business Administration degree with a concentration in Marketing. Juliana relocated to the US in 2004 to join General Mills Headquarters.