This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts to boost sales of their P9 smartphone. Meanwhile, Vivo, another mobile player in China, and Singapore’s telco Singtel are searching for a new creative and digital partners in R3 led reviews. Elsewhere, General Mills‘ US creative business was awarded to 72andSunny and Redscout, while McCann and Initiative will take over the US creative and media accounts for Godiva.
See the details and other wins below.
US$700m
Consultant
None
Incumbent
72andSunny
McCann
Saatchi & Saatchi
McCann
Saatchi & Saatchi
Participating Agencies
Deutsch
Mother
McCann
Saatchi & Saatchi
72andSunny
WINNER
Redscout
WINNER
US$500m
Consultant
None
Incumbent
Havas London
Isobar
Isobar
Participating Agencies
Undisclosed
Doner London
WINNER
US$300m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MEC
WINNER
Carat
WINNER
Essence
WINNER
Pervorm
WINNER
US$100m
Consultant
None
Incumbent
Jaywing
We Are Social
AMV BBDO
We Are Social
AMV BBDO
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
McCann
WINNER
Initiative
WINNER