WHAT WE DO
Return on Agency
Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.
INSIGHTS
2024 APAC Agency Family Tree
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, ...
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the ...
2024 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, ...
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like ...
Key Takeaways from Singapore AdMarCom Festival
January 2024 – R3 attended the Singapore AdMarCom Festival 2024, organised by the Association of Advertising & Marketing Singapore ...
Increasing E-Commerce Effectiveness in APAC With Enablers
WFA - Physical retail has certainly made a comeback since 2022. E-commerce, however, remains an area of growth for ...
NEW BUSINESS LEAGUE
IN THE NEWS
How To Mitigate The Revolving Door Of CMOs
What can help? Often overlooked during a CMO transition ...
How the Middle East Became the Latest ‘Gold Rush’ in Marketing
Four years ago, Saudi Arabia made up a small ...
Will We See More LGBTQ+ Related Marketing in SG as Conversations Become More Mainstream?
Taking cues from the powers that be Nonis also ...
R3 report highlights shifts in Southeast Asia’s influencer marketing
R3’s report “Authenticity and Transparency in SEA Influencer Marketing” ...