Campaign – In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the recent hiring freezes and layoffs at Big Tech companies present an opportunity for the ad industry?
Greg Paull, co-founder and principal, R3
The tech industry is laying off [staff] because their advertising revenue is declining, and this, in turn, will make holding companies skittish.
A far better opportunity for holding companies is to look to younger, lower-cost talent graduating at the end of Q2 and building a sustainable career plan for them to come into the industry from the ground up. Marketing in 2025 will look nothing like marketing in 2015 — and only through this injection of young blood can the industry stay relevant and connected.
