Adweek – Pernod Ricard’s Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner.
Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to Brendan Buckley, the global marketing director for Irish Distillers Pernod Ricard. The brand used R3 to run the pitch, which Buckley said ran a process that was “incredibly rigorous, time consuming at times, but so worth it in terms of forcing us and the agencies to fully stress test and fully dig into what we’re trying to accomplish.”…
…Buckley needed an agency with a true global presence, which the brand certainly gets with Ogilvy. Buckley was also looking for chemistry, which it entrusted in R3 to find it agencies that the brand would work well with.
The Pernod Ricard veteran walked Adweek through the pitch and where Ogilvy eventually made its mark against the other agencies.
Jameson and R3 conducted the pitch in three rounds.
