Greg Paull

Greg is the Co-founder and Principal at R3, based in our New York office. He established R3 as a globally minded independent marketing consulting firm in 2002, after seeing the need for CMOs to have a trusted advisor and counselor in areas of marketing transformation, effectiveness and efficiency. Prior to establishing R3, Greg held senior executive roles in agencies in the US, Europe, and Asia-Pacific. Originally from Australia, Greg has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. The author of three books on marketing, his most recent ‘Global CMO: Best Practice in Best Practice in Marketing Effectiveness & Efficiency Around the World’, Greg’s insight and industry knowledge can be found in publications like the Wall Street Journal, New York Times, Financial Times, Business Insider, Advertising Age and Adweek.