ASIA-PACIFIC – R3 has compiled an exhaustive list of the region’s haul of Lions at last week’s 2014 Cannes festival, revealing the winningest countries, agencies, holding companies and marketers.

METHODOLOGY

Since all metal is not equal, R3 has embraced the approach of the Gunn Report to rank each of the 49 Cannes Awards in Asia Pacific for 2014:

·         Best of Show / Grand Prix: 10 points

·         Gold Lion: 5 points

·         Silver Lion: 3 points

·         Bronze Lion: 1 point

Agencies, countries, marketers and holding companies are then combined.
All Proximity wins were aligned to BBDO.
All VML and RedFuse wins were aligned to Y&R.
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COUNTRIES

Top 10 countries: 

Country

Number of awards

Total score

JAPAN

50

170

AUSTRALIA

69

147

INDIA

28

68

NEW ZEALAND

25

57

CHINA

21

49

SINGAPORE

19

49

HONG KONG

6

16

THE PHILIPPINES

9

15

SOUTH KOREA

4

12

THAILAND

9

11

AGENCIES

Top 10 agency networks:

Agency name

Number of awards

Total score

DENTSU

30

112

BBDO PROXIMITY

34

76

Y&R / VML / REDFUSE

25

57

OGILVY & MATHER

22

38

McCANN

14

37

LOWE

12

36

HAKUHODO

12

34

DDB

16

32

JWT

15

31

SAATCHI & SAATCHI

12

26

HOLDING COMPANIES

Holding Group

No. of Awards

Total Score

WPP

72

152

  GREY

8

20

  JWT

15

31

  KINETIC

1

1

  OGILVY & MATHER

22

38

  Y&R / VML / REDFUSE

25

57

  ADK

1

5

Omnicom

62

133

  BBDO PROXIMITY

34

76

  DDB

16

32

  TBWA

12

25

Interpublic Group

32

85

  FCB

6

12

  LOWE

12

36

  McCANN

14

37

Dentsu Group

30

112

DENTSU

30

112

Publicis Groupe

21

39

  LEO BURNETT

8

12

  PUBLICIS

1

1

  SAATCHI & SAATCHI

12

26

MARKETERS

Top 10 Marketers:

Marketers

Number of awards

Total score

HONDA MOTOR CO.

15

60

KISHOKAI MEDICAL CORPORATION

5

28

SAMSUNG

9

21

ANZ

7

20

NEW ZEALAND TRANSPORT AGENCY

5

19

ASIA PACIFIC BREWERIES SINGAPORE

5

17

PENGUIN CHINA

6

16

UNILEVER

6

16

INAKADATE VILLAGE

5

15

NIKE

7

15