A celebration of 40 of the most innovative Social Media agencies on the planet
• Top Agencies across six continents recognized
• Partners to P&G, Nike, Coca-Cola, Samsung, Unilever and others honored
• All agencies featured at www.R3Social40.com
In a first, global consulting firm, R3 has published “Social 40”, a detailed report on the state of Social Media globally, along with profiles of the 40 most creative and impactful agencies. From global firms such as MRY and We Are Social, to small ones in Africa and South America , the study is a unique collection of effective, electic and inspirational agencies.
“No marketer can afford to second guess or second rate their social efforts” said Greg Paull, Co-Founder and Principal of R3. “It’s clear from the case studies that the best brands working with the best creative talent are achieving superior results” he added.
Unlike other reports, R3 did not accept any payment from any agency, and chose the global list on four key criteria. They combined their own experience in consulting to Samsung, Unilever, Coca-Cola, Visa, JNJ and others with dedicated research into Best Practice.
Proven on top clients –agencies that worked with some of the world’s best marketers, supporting them as they grew, were weighted higher
Proven on their own – while the report does have a number of social agencies owned by holding companies, in the end R3 weighed heavily to those independent agencies than had totally found their own way – without the shared clients of other sister agencies
Proven on Strategy and Creative – Social Execution agencies were de-prioritized to instead look at those truly leading in thinking and ideas.
Proven Around the World – although the 40 largest social agencies might all be in the US, Europe and China, R3 wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.
Youth Matters
Where traditional agencies have a proven heritage in offline campaigns, the Social 40 have youth on their side. “The average agency on our list is just five years old – and the average agency leader is just 29” said Mr Paull. “This new breed of Digital and Social First creative talents are going to forge new paths of consumer engagement” he added.
Best Practice
In addition to case studies from every agency, the report also looks at the social approach of Coca-Cola, Mondelez, Samsung and McDonald’s – four true social pioneers that have built a strong social culture within their business. “All four of these firms have been at the bleeding edge of social – whether its through Mondelez’ real time tweets, Samsung’s “selfie’s”, Coca-Cola’s promotional work or McDonald’s investment in mobile” said Mr Paull.
To receive a hard copy of the full Social 40 book – along with analysis of the trends, metrics and best practice in social media – for $50 (inc shipping) ,write to [email protected]
About R3
R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the US, and 2002 beyond the US , it works with eight of the world’s top twenty global marketers. For more information, visit www.rthree.com, or contact Erin Singleton at [email protected] or +8621 6212 2310
